Technical SEO plays a significant role in improving your website’s visibility and performance on search engines. A key area to focus on is page speed, as slow-loading pages can lead to higher bounce rates and lower rankings. Use Google PageSpeed Insights to analyze and optimize your site’s speed. Another important factor is mobile-friendliness, especially with Google’s mobile-first indexing approach. Ensuring your site is fully responsive can improve rankings on mobile searches. Additionally, resolving crawl errors and optimizing your site’s structure will make it easier for search engines to index your content. You can track issues and fix them using Google Search Console. Structured data, or schema markup, is another valuable tool that helps search engines understand your content better and can lead to rich snippets in search results. By regularly auditing your technical SEO and making the necessary improvements, you can significantly boost your site’s ranking potential.